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News & Dates
Lateral Thinking with Entrepreneurs 
Titisee-Neustadt: To kick off the series of "entrepreneur partnership forum" Axel Liebetrau gave a speck of Creative Thinking in the Black Forest. The sold-out evening with entrepreneurs and business
representatives from the region in the Förberhofmühle in Langenordnach was informative, entertaining and inspiring.
Innovation Management in the Church
Bad Herrenalb/D: Modern management methods are increasingly used in the Church, especially in the areas of finance, real estate and strategic management. Tensions between economic thought and religious objectives remain.
Axel Liebetrau showed with his keynote speech at a closed meeting for managers of religious organizations, that fresh ideas and innovations can help to clear these tensions.
Interview with the "Badische Zeitung" - Power of Innovation
"Good ideas and entrepreneurial spirit can change much” is the guiding principle of Axel Liebetrau in an interview with the Badische Zeitung. How to get new ideas through lateral thinking and what is meant
has been asked by editor Peter Stellmach.
Read more.
"Branch of the Future" Conference
Karlsruhe: Having been the "end" of bank branches was predicted is no question about it anymore. On the contrary, with the financial market crisis, the personal communication is moving back into the center of distribution.
But how will it looks, the branch of the future? What will be, what remains? And what is really new and innovative? Axel Liebetrau, in his keynote responses such as social media changed the branch of the future
and what innovations you can implement today. Other speakers at the conference o Baden-Wuerttemberg Cooperative Union were Sabine Bayer, Timo Ziegler, Klaus Jesinger and Dr. Ralf Kühn (all Cooperative Union) and
Frank Schwab (imacor), Claus Praeger (Fraunhofer Institute), Uwe Börtzler (EnoCom), Klaus Konrad (Raiffeisenbank Elztal ) and Uwe Volz (Volksbank Kraichgau).
Consulting & service quality visible - Column in the banking magazine
A shoe dealer may sell a product, look at the attack, the customer try on, and. The financial advisor there has been severe. Financial services are abstract by nature, not visible and tangible. A shoe box will help to overcome this disadvantage in consulting and sales.
Read on.
The Sewing Machine as an Innovation Field
Steckborn/CH: The highlight of the end of the semester of the EMBA InnovationManagement Kalaidos University Zurich, Switzerland is the joint workshop with the client company.
The practice days are a typical example of the involvement of companies in a practice-oriented teaching.
The traditional company Bernina International AG, the quality and innovation leader for high quality sewing machines, was looking for original ideas for the approach of the future.
Read on.
Global Speaker Summit 2011 in Noordwijk/NL
"The Power of Possibilities " was the theme of the Global Speakers Summit 2011in Holland. It was exciting to have the first Global Convention on European soil.
The location was excellent, right next to the beach on the North Sea. The program was fun, really fabulous and course with a lecture by Axel Liebetrau about innovation in the speaker business.
GSA Chartity action for non-profit educational projects
This action of the GSA members support GSA as a leading speaker's association in the German speaking area and donated a day of keynotes on the GSA. The fees are set by them a special rate of 50% to 80% of the normal fee.
Read more.
Active - Creative - Innovative: WDSV-Chief-Days 2011
Wiesbaden/D: The modern media society certainly does not suffer from inhibitions mobilization if a consultant allows a misstep in sales talks! Building a long-term and based on trust consultant-customer
relationship is thus the most effective response to the critical financial expectant customers. Four simple tips on how to keep your deliberations permanently in turn:
Read more.
Active - Creative - Innovative: WDSV-Chief-Days 2011
Leipzig/D: Innovation Management is one of the main management tools of successful business development. The building insulation systems CEO Days 2011, an industry meeting of a special kind, focused that key issue.
Axel Liebetrau outlined in his presentation on the basis of many practical examples how entrepreneurial innovation to be used in management practice..
Jung, DMS & Cie Germany Roadshow:
Change - Trends .- Business Success 2011: Under the motto of this year's road show by Jung, DMS & Cie., Germany's largest broker pool, with stops in Hamburg, Erfurt, Cologne, Munich and Stuttgart and over 1,000 enthusiastic participants.
Axel Liebetrau showed in his keynote how lateral thinking to new opportunities and is positioning itself as a unique agent. Because the image of the interchange is not just for brokers "lethal".
Next HR - change of perspective in human resources
Dusseldorf/D: HR managers from various companies find out about the human resources of tomorrow and how to extract themselves with fresh ideas.
They discussed with Axel Liebetrau about the changes in the war for talent and an aging society in an after-work event of the personnel service company Faber & Faber.
"Corporate Foresight" at the Danube University
Krems / A: Corporate Foresight - methods and tricks from the trend and future research for more future fitness: The seminar demonstrated the possibilities and limits of integrated trend and future research in
and for companies and organizations. The practical application is in the foreground, was therefore working on specific questions from the group.
Next Banking - fresh ideas for sales
Hanover/D: Concordia Insurance Group executives informed themselves about tomorrow´s sales and how to score with fresh ideas.
Together with Axel Liebetrau they discussed about change in the relationship between insurance and customer in line with a sales meeting.
Innovation Award Ceremony of AXA Winterthur
Winterthur/CH: Honoring for new ideas and successful innovations of the AXA staff. The most innovative ideas and projects of the year 2010 were identified through a company-internal competition.
The award ceremony took place with greetings of top management, a keynote address by Axel Liebetrau about 'Next Insurance ", aformal handover award and an apero at the company headquarters in Winterthur.
Congratulations! Not without reason, AXA Winterthur is the innovation leader in Switzerland!
Grüezi Bright Entertainment AG -
new exclusive agency for Switzerland
Schwerzenbach / CH: You want to thank your employees with an extraordinary event? You are planning an agency event, to give a new drive? The team of Bright Entertainment, our new exclusive agency for Switzerland, is the right partner!
Read more.
Keynote at CeBIT - BITKOM Working Group: Banking
Hanover/D: Social media was not only a major topic at this year's CeBIT, but also the presentation by Axel Liebetrau for BITKOM Working group Banking. Facebook, Twitter& Co - all just hype? How banks create the interaction of stores and social media? What does this mean for employees?
These were just some of the most interesting questions to which answers and gave the keynote address were discussed by the participants in the debate lively.
New management culture in banks - column in the Bankmagazine
Wiesbaden/D: The right leadership and communication culture will decide the future of your business. What changes and drivers currently pending with banks on leadership, culture and communication, our new column highlighted in the bankmagazine.
Creativity of the Crowd – Articel in BankInformation
Berlin: Crowdsourcing - found together with customers and partners ideas! Why cook only in its own juice? The outsourcing of development of ideas on intelligence and the labor of the mass - the crowdsourcing - here is an interesting option.
Read more.
Wiesbaden Strategy Days 2011 of Sparkasses & Cooperative Banks
12th Wiesbaden Strategy Days 2011 were themed "Retailbanking in community age". Axel Liebetrau illuminated "give-and-go of social media and branch" in a lecture with subsequent roundtable discussion.
Further speakers were amongst others several directorates of Sparkasses and Cooperative Banks plus their associations.
New book with Axel Liebetrau: Insurance & Innovation 2011
We are looking forward for the publication of “Insurance & Innovation 2011” on 15th February 2011. Follow this link to have a look first of all:
Read more.
Thanks to all authors for the excellent teamwork!
Referee of the month at Speakers Excellence
We are pleased to say that Axel Liebetrau is referee of the month at Speaker Excellence - read more.
Salesinput for shoe shops
Mainhausen: Often the business demands too much time to look beyond the rim of your teacup. Exactly this fact includes the workshop of ANWR to fair FIRST.
With input of marketing professionals of Klubhaus in Cologne and Axel Liebetrau the retail trade got fresh input for tomorrow.
Are “ebay-banks” the better alternative solution for women?
“Bank robbery is an adventure for dilettantes. True professionals build a bank.”
Credit-platforms like Smava (www.smava.de) or Auxmoney (www.auxmoney.de) make this quotation of Bertolt Brecht
for there general principle. They offer banking from person to person over internet and become a seriously business competition to established banks.
Read more.
GO INHOUSE - new partner agent
We are happy to start the new year together with GO INHOUSE. The famous agency in Berlin and Nuremberg brings, as a new co-operation partner, our keynotes, seminars and workshops to the market. The Go Inhouse Group is an expert for executives programmes.
Human resource development needs quick, adequate and solid solutions. Here you find education managers that understand about their business.
Further information.
Fresh ideas for health care industry
Lecture in Berlin/D: Health became a consumption product during the last years and is moving rapidly towards a lifestyle-product. Market research has detected the typus of LOHAS ("Lifestyle of Health and Sustainability").
Nearly one third of the population is classified into this segment. Health became one of the most important future markets and drift of changes in our society.
In a lecture for employees of a health care industry company the new role of health was argued and discussed.
No longer boring bank show windows
It´s not easy for banks to offer virtual products like credits or investment products in an for the customer attractive way.
Films, moved pictures and theme worlds are to be alluring the pedestrians to stall and dwelling on it.
Read on.
Mobile terminals: the new way to target customers
Mobile people want to do the same things they are doing in the office and at home: communicate digital. The overturn of mobile terminals like the iPad will boom again, particularly with help of Christmas trade.
Read on.
Future forum insurances in Dusseldorf
Insurance is a long lasting business - of utmost importance for assurer it is, to look ahead and to recognize which changes will affect the own company in the future.
New technologies, emerging risks and global/local innovations have to be identificated and analyzed by the insurance, they have to be evaluated and priced!
The EUROFORUM-Seminar with a keynote speech from Axel Liebetrau gave the opportunity to arrange actively on development in the future.
"Gelecegi önceden görmeyi degil, gerçeklestirmeyi istemeli"
"You should not want to anticipate the future, but make it possible" - we´ve been working on our Turkish website and are very glad to introduce it.
Read on.
As the first German speaking Keynote Speakers Axel Liebetrau is listed in the famous Keynote Speakers Agency in Istanbul.
Here you get to his profile:
Profile Keynotespeakers Agency
Next Banking - fresh ideas for distribution
Hanau: Sparkasse Executives informed themselves about tomorrow´s distribution and how to score with fresh ideas. Together with Axel Liebetrau they discussed about change in the relationship between
bank and customer in line with a leadership apero.
Seminar for experts "Corporate Foresight in Administration"
The praxis guide seminar is addressed to top executives of administration of the State of Hesse, who deal with the future and innovation force of their own department and country.
Key contents were the megatrends and future fitness factors of a federal state/a region. Beside economic power, today more and more the sociocultural trends and changes of lifestyle are arbitrative.
LaFutura Summit Berlin
Over 70 foremost trend- an future scientists as well as innovation experts from all over the world met at November 11th 2010 in the exclusive PanAm Lounge for an extraordinary event - "LaFutura".
The whole day long important global key players of the trend and future branch shared and discussed their methods and insights. As an expert, Axel Liebetrau joined the event.
Read on.
Why merger times are good times for innovations
In every merger you have the chance to use the potential of a new start. In his column in Bank Magazine November 2010 Axel Liebetrau makes clear how important it is to differentiate from competition
and to take a chance of disruptive innovations.
Read on.
Knowledge for Tomorrow´s Business
Prague: As a highlight, Axel Liebetrau´s speech at the ICMA EuroForum Congress at October 28th in Hilton Hotel Prague focussed on the progress, that new thinking bring you and why diversity can be the solution for a company.
ICMA was putting special emphasis on open dialogue so that the attendee was incorporated in an interactive way.
Al Vrancart, ICMA Industry Advisor and Founder Emeritus, talked about global market statistics and trends in European focus in a further speech.
Catch sight of alteration
It was the aim of a group of administration executives from the State of Hesse to detect and to understand the change in society and on the global markets superiorly.
In the scenic and historic settings of the abbey of Eberbach in Rheingau past and future were bridged. The workshop was moderated by Axel Liebetrau.
Bye bye purse
Jingle, jingle - still there are coins in the purse, still we are goint to the baker and pay cash for our buns. But how will it be in the future? Axel Liebetrau talked about the money in 100 years at "DRadio Wissen".
Customer- and service orientated integration
Gottlieben/CH: Future´s banking is based on the directed strategic adoption of information technology competence more than in the past. The CC sourcing of the University of St. Gallen/CH investigates
the customer- and service orientated integration of financial service companies together with 18 allied companies. Axel Liebetrau was panel-expert for tomorrow´s bank customer at the intensive workshop in Gottlieben/CH.
Further information.
Coaching of the future: Not more virtual, but more personal and colourful!
The loss of trust that financial service providers had to cope with after the crisis, is enormous. After lots of negative banner headlines, a huge rethinking is exacted from the branch. With it, long-lasting automating
strategic plans of bank transactions and online banking trends seem to deal with a damper.
Weiterlesen Download.
Xing Group "Banking & Finance" has over 2´500 members
To raise the overvalue of a group, in the midyear of 2010 themes were aligned and co-moderators for certain themes- and country groups arranged. It´s nice to see the active exchange about future trends and to get the feedback
again and again that concrete business opportunities arose from abstract ideas. The moderators, Dr. Andreas Eckstein and Axel Liebetrau thank the co-moderators Fanter, Hartung, Ifanger, Janek, Possienke, Weber so much as well
as the group members for their engagement. Our desire is continuing this exciting interaction and of course lots of brilliant ideas.
Project innovation: Bridging between theory and praxis
Students of the EMBA program with major innovation management developed two product and one marketing innovations for a middle class company together with their tutor Axel Liebetrau.
Read on.
Knowledge for tomorrow´s trade and middle class
Frankenberg: In his keynote in the Ederberg Hall of Frankenberg, Axel Liebetrau exemplified the chances for trade and middle class for the right way into the next five years with the help of numerous experiences from other branches, times and countries.
Die attendees got answers to questions about trends and changes of the customer as well as new technologies and practices. Frankenberger Bank and the Guild of Craftsmen of Waldeck - Frankenberg were the organizers.
New book "Crowdsourcing: Innovationsmanagement mit Schwarmintelligenz"
With crowdsourcing customers, external experts and also uninvolved amateurs can actively be included in the innovation process with help of the internet. In this practice manual, writers from science, business praxis and platform providers themselves show how to use crowdsourcing gainful and concrete.
Axel Liebetrau is the co-writer of the article "The Creative Crowd - Forecast on the crowdsourcing of tomorrow" in the new book from Prof. Dr. Oliver Gassmann.
Buy the book.
DIFI-Congress: Successful innovations hit the mark for customer needs
Speech in Darmstadt : When do you call innovations successful? In the first instance it's important to detect the attractiveness of your innovations from customer´s point of view: Which qualities and functions are interesting for the customer?
What are the customers needs? What is not so important? Although innovation is an arbitrative criteria for success for a company´s future, the exploration of innovation wishes and preferences of the customer are often neglected.
In his speech, Axel Liebetrau went into the market- and demand analysis in early innovation phases. Further Congress speakers were Natacha Dagneaud (Seissmo), Prof. Dr . Andrea Zirm ( University of Applied Sciences , Hamburg ),
M. Schütz (emsulting) and Dr. Christoph Baumberger (MAN Utility Vehicles).
Branch banks - how to stop customer´s fear of entering your bank
In his article in Bank Magazine 09/2010 Axel Liebetrau shows customer´s problems and fears of entering a bank and gives examples from other companies how to solve this problems
Read on.
Seminar for experts "Corporate Foresight in Administration"
The praxis guide seminar is addressed to top executives of administration of the State of Hesse, who deal with the future and innovation force of their own department and country. Key contents were the megatrends and future fitness factors
of a federal state/a region. Beside economic power, today more and more the sociocultural trends and changes of lifestyle are arbitrative.
Fresh ideas for health care industry
Lecture in Lübeck/D: Health became a consumption product during the last years and is moving rapidly towards a lifestyle-product. Market research has detected the typus of LOHAS ("Lifestyle of Health and Sustainability").
Nearly one third of the population is classified into this segment. Health became one of the most important future markets and drift of changes in our society. In a lecture for employees of a health care industry company the new role of health was argued and discussed.
Advance notice: Future forum insurances in Dusseldorf and Munich
Insurance is a long lasting business - of utmost importance for assurer it is, to look ahead and to recognize which changes will affect the own company in the future.
New technologies, emerging risks and global/local innovations have to be identificated and analyzed by the insurance, they have to be evaluated and priced!
This forum gives you the opportunity to arrange actively on development in the future. Set the course for tomorrow!
Deal with concrete motivations and strategies and their implementation, instead of talking about. Referees from innovative companies show how to do it and discuss individual solution statements with you.
Read on.
We are present: Top 100 at Speakers Excellence
From 2011 on, Axel Liebetrau is among the Top 100 from Speakers Excellence. The aim is agency of innovative knowledge, that is presented from top referees from the area economy, politics, education and sports.
Speakers Excellence is incorporated in an specialised and success-oriented relationship network of the German education market and is the leading speaker agency in the German speaking area.
Read on.
Marketing input for business
Munich: Often the day-to-day business draws on yourself so much that you don't have time to look at the wider picture. Here, the Chef-Forum of Garant Furniture applied, that the Association arranged already for the third time.
With speeches of Daniela Ben Said, Andreas Steinle and Axel Liebetrau, fresh input for tomorrow's business was delivered.
Read article.
Get all the information about innovation, trends and foresight
Axel Liebetrau and his team twitter in English, too from now on. Therefore it´s also possible for our English speaking followers to get all the exciting news via Twitter - always up to date under the account of
Sina Sester http://twitter.com/sinasester.
Our German profile you find as you are used to under http://twitter.com/aliebetrau..
Trend-setting: VR-NetWorld Symposia
Frankfurt and Stuttgart : Which expectations do customers have in the internet age? How can a bank fulfill them directed and with account? And how do competitors deal with the challenge in the world wide web? - Those and other issues were highlighted from lots of angles of view.
Over 250 participants catched up on the two events in Frankfurt and Stuttgart . In his speech, Axel Liebetrau demonstrated the alliance between classic and modern marketing instruments.
Read on.
Next Banking: Quick workshops for top decision makers
From Bosporus to Bavarian Staffelsee: overall 120 top executive managers of German regional banks read up on 5 events in Istanbul and Murnau about important spheres of activity and factors of success in bank marketing of tomorrow.
Axel Liebetrau demonstrated in a quick workshop how to develop fresh marketing innovations by modern marketing instruments and new approaches.
Interview on marketing perspectives for regional banks
Frankfurt: Regionalism becomes an important advantage in competition in the internet, too. In this interview, Axel Liebetrau exemplifies the challenges and opportunities for regional positioned banks and what
particular chances they should use.
Watch here.
Finance Forum Germany 2010: How playful IT can make life easier.
So called Apps - Applications for iPhones and Cells - are a great success and will - from the point of view of Axel Liebetrau - also change the behaviour of bank customers.
Apps will point the way in bank market, so the forecast in his speech "How playful IT can make life easier".
Read on.
10th anniversary celebration Donau Brokerline in spa hotel Vienna
Vienna: Donau Brokerline celebrated 10 years of firm existence with a fulminant festivity in spa hotel Hübner. About 200 top-class guests from economy followed the invitation of Donau chairman Johanna Stefan and Donau Brokerline business manager Alastair McEwen.
Of course also Günter Geyer, chief executive of Vienna Insurance Group, chief executive of Donau Insurances Franz Kosyna and chairman Robert Haider joined the celebration. The lecture was held by Axel Liebetrau about
relation management between broker and customer. ATV moderator Elisabeth Auer led through the evening.
Read on.
Trendmonitoring Finance & Banking
Berlin: A Trendmonitoring as Executive Workshop was held for a German major bank with an overview about the economic, social and cultural developments of the immediate future in banking.
Aims were to show the main methods of trend- and foresight science and how to identificate and evaluate trends by creating a long range trend management.
Bank and IT – Finance Forum Germany
Themed "Bank and IT – give and go to success" German bankers and IT-service providers met at the 8th and 9th of June 2010 in the invitational ambience of the spa hotel Wiesbaden and discussed about the current themes of the branch and the role of the IT.
Axel Liebetrau inaugurated the second day of the conference with a keynote about "playful bank-IT" and moderated a panel discussion with Yvonne Zimmermann (chief of marketing at Federal Association of German Volka- and Raiffeisenbanken), Dr. Michael Sohl
(area manager of Naspa), Dr. Christian Rauscher (business manager emotion Banking) and Steffen Seeger (management of Fido Bank) in the afternoon.
Here you find impressions of the Finance Forum and interviews with the referees.
dpa Interview about "Playful Bank-IT"
Wiesbaden: In the context of the Forum Germany Axel Liebetrau was interviewed by dpa about trends and developments in bank-IT
Watch here...
Speech at GARANT Furniture Company: Scenario trading - forward with ideas
What can small and medium-sized companies learn from successful marketing campaigns and how can you reach tomorrow´s ambitious customer? In lively conversations and in information- and experience exchange the attendees
got the answers in 2 days on those questions and lots more. Andreas Steinle, Axel Liebetrau and Daniela A. Ben Said cross-referenced in wonderful palace Nymphenburg in Munich.
January 2011